The impact of Influencer Marketing on Consumer behavior.

In recent years, influencer marketing has emerged as a powerful force shaping consumer behavior. This trend reflects a shifts in how individuals make purchasing decisions, relying increasingly on influencer recommendations on social media platforms. The rise of influencer marketing raises questions about its long-term effects, authenticity, and the evolving dynamics between brands, influence's, and consumers. Exploring these trends and gaining insights can help navigate the ever-changing landscape of digital marketing